So you have decided you want to get a job as a Brand Ambassador, which is, by the way, the true term for the above mentioned work. You might also hear these people called Promotional Models, which is similar, but slightly different in expectation and job description. Whichever one you want to be, you will have to show agencies a resume. Only problem is, you’ve never done this job. Almost all Brand Ambassadors and Promo Models work through an agency, which helps them to acquire these jobs at events and accounts. A good relationship with an agency first starts with showing them what you’ve got to offer!
Think of a Brand Ambassador resume as a resume in sales and marketing. Most people, at SOME point in their life have worked in sales. If that sounds like you, no matter how long ago that was, put it in this resume. What was your job description? Were you assisting customers on the floor with clothing or products? Perfect, add that to the resume! Did you work on commission? Great! This shows you are sales driven! What might seem like small tasks are important to note when making a resume for Brand Ambassador work. Agencies want to see that you have had experience enticing the general public to purchase something. If you have ever worked in marketing, this is extremely valuable too. This shows agencies and future employers that you stay in the know. You are aware of market trends, consumer tendencies, and what competitor’s products have to offer. Even if your experience had NOTHING to do with the types of things you see Brand Ambassadors promoting, that’s fine. The knowledge is still valuable. Explain what you did in this position, if you were any sort of team lead or head of any project, put it down!
Say you have never worked in sales or marketing at all. Our final tip is to let them know your people skills! ANY job is going to require people skills. Even if you had a job pumping gas (assuming you found a job at a gas station that still pumps the customer’s gas… ) you were interacting with people, making their experience a good one, from start to finish. Elaborate on how you made each interaction a positive exchange between consumer and manufacturer. Did you work at a daycare? Talk about how this honed your problem solving skills, and your ability to stave conflict and find a happy balance between all parties. You don’t have to say the “parties” were five years old! Did you ever hold a secretarial position? Talk about how your organization and computer skills keep you on task and goal oriented. Work in your personal interests when you can. Are you a runner? You’re a perfect fit for working the registration table at a charity run! Do you play video games? You’ll be awesome at a gaming convention! Agencies want to get to know you, and there are countless professional attributes that serve one well in this industry, including being tech savvy, polylingual, well spoken, and so much more!
You will find the most important part of this job is showing up on time, well educated on your brand, with a smile and a stellar work ethic. Like any job, your reputation will grow, and that will open even more doors. With these tips, you can cultivate a resume that opens that first door and says “I’m here, and you WANT to hire me!”
Co Author Colette Pfeiffer Recruitment and Hiring Manager Connections Consulting & Marketing Solutions – Home of Talent Booking Experts